Beginning is very important
t's clear that at this stage we're not talking about significant investments in the brand. But at this stage, the foundation for trust is being established. It's very important to understand what attributes and benefits you're creating and developing for the future brand at this early stage.
We suggest starting a collaboration on the creation of a Style Guide and Inbound Marketing.
STYLE GUIDE
Style Guide is a roadmap that helps a brand communicate accurately, authentically, and consistently, conveying the brand's character and voice.
1
Positioning
A brand positioning statement focuses on the consumer purpose served by the brand and the emotional and functional benefits the brand will represent.
Verbal identification
2
Style \ tone
Brand voice.
3
Visual identification
Company logo, its variations and development.
Colors and color palette.
Fonts and typography basics.
The layout and design of the website's home page.
Infographics and icons.
ORDER OF SERVICE
INBOUND MARKETING
The best way to sell and the best way to serve your customers. Because "good for the customer" means "good for business," your business can grow better in the long term.
By creating content designed to address the problems and needs of your ideal customers, you're attracting qualified customers and building trust in your business
Inbound Marketing is a business methodology that includes the following steps:
ENGAGEMENT
You'll need to attract strangers to your site, converting them into visitors. One of the most important tools for attracting new users is blogging, website optimization, and social media.
CONVERSATION
After attracting new visitors, the next step is to convert some of them into leads by collecting their contact information. At the very least, you'll need their email addresses. To get your visitors to voluntarily share their contact information, you'll need to offer them something valuable in return. This can be any type of information that is interesting and valuable to your potential customers. You can also convert visitors into leads using website components such as calls to action and landing pages.
CLOSING
Now that you've attracted the right visitors and converted them into leads, it's time to convert them into actual customers. During the closing phase, you can use tools like email and CRM to help you sell to the right customers at the right time.
ENJOY
Inbound marketing is all about delivering great content to your users, whether they're visitors, leads, or existing customers. Just because someone is already a customer doesn't mean you can forget about them! You need to continue the relationship and engage your customer base, turning them into enthusiastic promoters of your products and services that they love. Then, the whole methodology starts from the beginning, when promoters reach out to their networks and spread the word about your products and services.
SERVICE PACKAGES
Preparation Stage: Audit; Customer Persona; Customer Journey Map; Plan.
Website (creation/adaptation); Blog; Content creation; Lead nurturing workflow; Landing page; Lead capture training; Calls to action; Special offers;
Search engine optimization (SEO); Pay-per-click (PPC) advertising model; SMM - Social Media Marketing; EMAIL marketing; Media and influencer relationships; Evaluating progress toward goal achievement; Improvement; Reporting.
20,000 people in the database
More than 20,000 people in the database
BASIC + MOBIL Marketing
ORDER OF SERVICE
OTHER SERVICES
Website creation; Landing page;
SEO; PPC; SMM; Email marketing;
Design Services:
Presentation Template;
Catalog Graphic Design;
Hourly Graphic Design Services.
Website / 95 points
What's included?
- Project kickoff meeting.
- Design of three homepage layouts for your site.
- Installation of online audiovisual materials.
- Optimization for tablets and mobile devices.
- SSL security certificate.
- Blog.
- Legal notice, privacy policy, and cookie policy.
- Internet settings for your domain.
- Installation of Google Analytics.
- 2 hours of learning how to manage your site.
Completion time: 5 to 10 weeks.
SMM / 25 points
We take care of implementing your social media strategy every month with a service subscription.
What's included?
- We use your content and adapt it to social media.
- We create a monthly content plan.
- We publish three posts per week for each social media platform.
- We operate two social media platforms.
- We engage with your community for 10 hours per month.
- We provide you with a monthly progress report and learning report.
EMAIL marketing / 70 points
Don't know what to do with abandoned shopping carts in your online store?
We can help you maintain a conversation with your customers and transform your abandoned carts into a sales process.
What's included?
- Development and implementation of five automated email flows across five different customer segments using your database.
Doesn't this include:
- Database
- The platform for automatic letter sending.
Presentation template / 20 points
Professional presentation template that will work to achieve your business goals. The template will maintain and develop a corporate identity.
Based on the client's needs, we develop the following types of slides:
- title slide dividers
- text slides
- image slides
- chart slides
- table slides.
What's included?
- PPT / Keynote presentation templates
Graphic design catalog / 10 points
What's included?
- Allows for the creation of a single directory.
- A total volume of approximately 10 pages.
- The following file types are available: JPEG, PDF, and PNG.
- Development of a directory of both designs.
- Delivered within 7 days.
What's not included?
- Printed media.
- Creation of photographic material.
Graphic design / 5
points
Do you need additional support for your project?
We're ready to help.
We offer hourly graphic design.
Minimum order: 5 hours.
ORDER OF SERVICE
Current service packages:
If you've taken the "build-test-learn" approach to marketing as a starting point, the essence of which is: First, create a minimal working version of the product, evaluate consumer reaction, and decide whether to continue with the chosen course or change direction. Then we offer help creating:
1. Name, Logo and basic corporate style: STYLE GUIDE;
2. Internet Pages or Online Store;
3. Start a customer communication campaign: INBOUND MARKETING.
Companies need to constantly stay on top of the market and the available market opportunities to update their business model in a timely manner to remain relevant to their customers. We suggest you walk the reset path together so that your business, while creating the value desired by customers, skillfully transmits it to them.