Entrepreneurs are people with an active life position, who see OPPORTUNITIES to create value, develop IDEAS to implement opportunities, find RESOURCES and IMPLEMENT ideas in life.
IDEAS AND POSSIBILITIES
Development of multiple ideas and opportunities to create value, including better solutions to existing and emerging problems.
INCARNATION
Planning and management
Determination of priorities and action plans.
RESOURCES
Resource mobilization:
- Inspire, engage, and incorporate relevant stakeholders and gain the support needed to achieve valuable results.
- Gather and manage the tangible, intangible, and digital resources needed to bring ideas to life.
FAIL
Failure doesn't matter if you can start over, but it does if you haven't made a big investment.
Flexibility, high speed, and low risk at the start make it possible to adapt your value proposition to the real needs of your target audience. For this approach, it's necessary to offer a sufficient product to potential customers in the initial stage to obtain feedback and then correct any shortcomings.
But, you cannot enter the market:
- no name, logo and basic corporate style,
- without a Website or an Online Store and
- without an initial Communication Campaign with potential clients.
All of these branding elements are necessary at the beginning, but they also need to be of a Sufficient Level and not for all the money in the world :).
Then, as the business project develops, the branding elements will also be developed.
The BBI brandbigidea team instructed:
We have experience working with leading brands in our categories, both globally and with Ukrainian brands. We offer to work together to help you navigate the path to first-to-market, so that your business can skillfully create the value your customers desire and communicate it to them.
FAST, ECONOMICAL and SUCCESSFUL start of your business project
If you've taken the "build-test-learn" approach to marketing as a starting point, the essence of which is: First, create a minimal working version of the product, evaluate consumer reaction, and decide whether to continue with the chosen course or change direction. Then we offer help creating:
1. Name, Logo and basic corporate style:
STYLE GUIDE
2. Internet Pages or Internet Store
3. Start a customer communication campaign:
INBOUND MARKETING
ALL OF THIS NEEDS TO BE IN PLACE, AS WELL AS A MINIMUM SUFFICIENT WORKING VERSION OF YOUR PRODUCT.
We offer to make them to a sufficient level, and not for all the money in the world :). Then, as the business project develops, we'll develop branding elements together.
1st stage
STYLE GUIDE
A Style Guide is a roadmap that helps a brand communicate accurately, authentically, and consistently, conveying the brand's character and voice.
It includes brand positioning, verbal brand identity, and visual brand identity.
Positioning
A brand positioning statement focuses on the consumer purpose the brand will serve and the emotional and functional benefits the brand will represent.
Verbal identification
The style/tone of the brand's voice.
Visual identification
Company logo, its variations, and development.
Colors and color palette.
Fonts and typography basics.
Website layout and design.
Infographics and icons.
2nd stage
We'll turn your ideas into successful websites in just a few steps
Our three criteria for your site are:
Coherence
A clear layout and logical location help your customers find information quickly and easily.
Precision
Direct and understandable language adapted to the reading inclinations of Internet visitors.
Conciseness
Easy-to-use elements like buttons, forms, or links allow buyers to take action and contact you directly. Your website's appearance will allow visitors to instantly understand what industry or group you belong to. Content will also be integrated so your customers can quickly find the information they need.
In just a few steps, we'll turn your ideas into a productive website.
WEBSITE
We create your website completely
Our specialists will create a website of up to 7 pages, utilizing numerous design patterns.
A website structure can include, for example, a homepage, a company profile, a product page, or a team page. You can add more pages at any time.
Search engine optimization (SEO) experts will ensure that your website content is highly visible on Google.
E-commerce
Do you want to start selling online?
Our team of experts will create an online store that meets your needs and those of your business.
The service includes:
Online store with 3 main pages, 10 products, and product information pages
Setting up payment and shipping methods
Facebook and Instagram Shop Integration
Questions and advice on using the online store
RENEWAL
What happens when the site or store is online?
Once your website or store is online, you can make any changes you want or, if you prefer, ask the team to implement them for you.
Up-to-date content keeps your site relevant and engaging for visitors. Upon request, we'll include any offers you'd like or make regular updates. You can also do this yourself if you'd like.
If you regularly update your content, your website will be interesting to Internet users and will encourage returning customers.
You'll be able to use built-in analytics tools to monitor your site's performance, store data, and make adjustments to increase sales.
3rd stage
INBOUND MARKETING
Discreet Marketing and Advertising Business Methodology
We define inbound marketing as a methodology that combines discreet marketing and advertising methods with the goal of reaching the user from the very beginning of the purchasing process. And supporting them throughout all stages of the purchase process, right up to the transaction itself.
It's the best way to market, the best way to sell, and the best way to serve your customers. Because "good for the customer" means "good for business," your business can grow better in the long term.
BLOG
Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Blogging: Writing blog posts of 200 to 600 words each.
Social Sharing: Create and publish image posts for each blog post and share them on social media.
SEO, PPC, SMM
SEO: Search engine optimization will allow you to attract a targeted audience from search engines and increase conversions.
PPC: Contextual Advertising for Business Performance
SMM: Social Media Marketing. SMM strategy. Website maintenance. Social media promotion.
EMAIL marketing
Each email is relevant to each customer.
Flexible automation based on customer journeys that adapts to your objectives and the needs of your customers
We design journeys to take customers from prospect to purchase
SUCCESSFUL START service package
We offer help in creating:
1. Name, Logo and basic corporate style: STYLE GUIDE;
2. Internet Pages or Online Store;
3. Start a customer communication campaign: INBOUND MARKETING.
ALL OF THIS NEEDS TO BE IN PLACE, AS WELL AS A MINIMUM SUFFICIENT WORKING VERSION OF YOUR PRODUCT.