CONTENT MARKETING
It's a strategic marketing and sales process that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, above all, to stimulate the client's professional activity. And secondly, to drive sales.
FOR WHOM?
#MASTER
It's a stable business that achieved mastership in its field. At this point, it's important to decide whether you want to develop it further, whether you strive to become the owner of a business with a strong brand.
If you are ready, we suggest that you begin creating your strong brand by means of content marketing.
HOW DOES IT WORK?
1
Audit
nternal audit
External audit
Identify audiences
2
Content plan
Creating a brand voice, mission statements, and content marketing objectives
Identify types and themes of stories
Create an editorial calendar
Team formation
3
Content distribution plan
Content distribution plan
Email newsletter
Organic social networks
Paid content distribution
SEO
4
Content Marketing Measurement and Optimization
Content Marketing Measurement and Optimization
Measure progress toward achieving established objectives
Optimizing the content creation process
Optimization of the interaction process
WHAT ARE YOU GOING TO GET?
Valuable content
Content designed to help your potential or actual customers, not to sell to them. When you volunteer to provide your audience with something so valuable they're willing to pay for it, you build trust, ultimately becoming your most powerful sales tool.
360° visual content is integrated with the brand
Visual content elements that are relevant to your brand:
Focus on the brand image.
Consistency in the application of color, style, and other details.
Logo and other brand elements are harmoniously represented in the visual content.
Visual content from the author.
Contribution to the creation of client capital
Content marketing is a strategic marketing strategy designed to generate customer equity.
Customer equity is an intangible asset in the form of strong, long-term, and mutually beneficial relationships with customers.
Contribute to building a strong brand
A brand is a unique, great idea, captured by the mind (rational benefits) and heart (emotional benefits) of your ideal consumer, that there are no other products or services similar to yours on the market.
Content marketing makes a significant contribution to building a strong brand by increasing its equity.
ORDER OF SERVICE
How much does this cost?
The minimum campaign duration is three months / 105 points
Audit / 12 points (internal audit, external audit, audience definition)
Content Plan + SEO / 22 points (create brand voice, mission statements and content marketing goals; define story types and topics; SEO; create an editorial calendar; build a team)
Case Study / 34 points
Homepage / 3 points
Blogs / 16 points
Email Marketing / 14 points
Infographics / 7 points
The minimum campaign duration is three months / 210 points
Everything in the Beginner plan / 105 points, plus:
Whitepaper + Fact Sheet / 58 points
Comic / 22 points
Social Advertising / 24 points
The minimum campaign duration is three months / 315 points
Everything in the Basic plan / 210 points, plus:
Webinar / 51 points
Basic Reporting / 26 points
Media and Influencer Relations / 28 points